Deceptive advertising

Dutch advertising watchdog: Shell must end advertising of deceptive CO2 compensation campaign

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Shell must end advertising of deceptive CO2 compensation campaign
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Shell will no longer be able to claim that customers filling up at its petrol stations can compensate for their car’s CO2 emissions,ruled the Dutch Advertising Code Committee (RCC) today. The complaint was filed by university lecturer Clemens Kaupa (VU), Greenpeace the Netherlands and Advertising Fossil Free. Last year the RCC ruled that Shell’s concept […]

Deceptive advertising

Dutch advertising watchdog: KLM misleads with CO2-neutral claim and CO2ZERO program

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The Dutch Advertising Code Committee (RCC) has ruled that the Dutch airliner KLM is misleading its customers by giving them the impression that they can fully neutralise their flight if they buy compensation. By using terms such as ‘CO2ZERO’ and ‘CO2-neutral’, the average consumer will wrongly think that, through reforestation projects, their flight has no […]

Deceptive advertising

Shell may not call itself “driver of the energy transition”, rules Dutch ad watchdog

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Shell mag zich geen aanjager van de transitie noemen
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The Advertising Code Committee in The Netherlands considers it “unjustifiable” that Shell presents itself in advertisements as “driver – let alone one of the biggest drivers – of renewable energy”. The advertising watchdog announced this to the complainant this week. Last Thursday, Shell was already reprimanded twice for other misleading phrases in the same advertising […]

Deceptive advertising

Advertising watchdog: Shell misleads with ads about ‘green’ hydrogen

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Parliamentary questions were filed today about the need for a ban on fossil ads, following a ruling by the Dutch Advertising Code Committee (RCC) that Shell misleads with the advertisements about green hydrogen. The ruling came on the same day that Shell received another complaint about its advertising campaign on CO2 compensation. A case about […]

Deceptive advertising

Law students’ complaint upheld – Shell advertisements with claim ‘CO2 neutral’ are misleading

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Shell advertisements with the claim “CO2 neutral” are misleading, the Dutch Advertising Code Committee (Reclame Code Commissie) ruled today in two cases against the oil giant. The Advertising Code Committee agrees with the students’ argument that Shell’s compensation measures will never even out the environmental damage of CO2. The damage of CO2 to the climate is certain, while the oil and gas multinational can never guarantee how much and how long forest conservation and planted trees retain CO2 from the air.

Deceptive advertising

Threats after Canadian proposal to ban fossil fuel sponsoring: “The oil and gas companies showed their full power”

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Daniel LeBlanc
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Canadian council member Daniel LeBlanc received threats and lost his daytime job after suggesting a sponsoring ban for the fossil fuel industry earlier this year. In the Canadian city of Regina – in the Provence of Saskatchewan, that is known for its tar sands – oil and gas companies and their allies made themselves heard […]

Deceptive advertising

Students file complaint against Shell’s misleading adverts

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AMSTERDAM – Law students at the VU University Amsterdam have filed a complaint against Shell with the Dutch Advertising Code Committee today. According to the nine students, Shell’s advertisements are misleading. The oil company promises its customers carbon neutral driving by compensating their emissions. “Shell is promoting a product that can never live up to […]

Deceptive advertising

Legal publication: total ban needed for advertisements from the fossil fuel industry

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Greenwashing Shell: net doen of ze genoeg bomen planten de CO2-uitstoot van fossiele brandstof te compenseren.
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Advertising by the fossil fuel industry is inherently harmful and misleading. Just as tobacco advertising is. The industry is unable to stop the deception with self-regulation. Therefore, it is time for fossil fuel advertising to be treated in the same way as tobacco: with a total ban. This is what assistant professor Clemens Kaupa (Vrije […]