Deceptive advertising

Law students’ complaint upheld – Shell advertisements with claim ‘CO2 neutral’ are misleading

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Shell advertisements with the claim “CO2 neutral” are misleading, the Dutch Advertising Code Committee (Reclame Code Commissie) ruled today in two cases against the oil giant. The Advertising Code Committee agrees with the students’ argument that Shell’s compensation measures will never even out the environmental damage of CO2. The damage of CO2 to the climate is certain, while the oil and gas multinational can never guarantee how much and how long forest conservation and planted trees retain CO2 from the air.

Deceptive advertising

Threats after Canadian proposal to ban fossil fuel sponsoring: “The oil and gas companies showed their full power”

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Daniel LeBlanc
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Canadian council member Daniel LeBlanc received threats and lost his daytime job after suggesting a sponsoring ban for the fossil fuel industry earlier this year. In the Canadian city of Regina – in the Provence of Saskatchewan, that is known for its tar sands – oil and gas companies and their allies made themselves heard […]

Deceptive advertising

Students file complaint against Shell’s misleading adverts

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AMSTERDAM – Law students at the VU University Amsterdam have filed a complaint against Shell with the Dutch Advertising Code Committee today. According to the nine students, Shell’s advertisements are misleading. The oil company promises its customers carbon neutral driving by compensating their emissions. “Shell is promoting a product that can never live up to […]

Deceptive advertising

Legal publication: total ban needed for advertisements from the fossil fuel industry

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Greenwashing Shell: net doen of ze genoeg bomen planten de CO2-uitstoot van fossiele brandstof te compenseren.
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Advertising by the fossil fuel industry is inherently harmful and misleading. Just as tobacco advertising is. The industry is unable to stop the deception with self-regulation. Therefore, it is time for fossil fuel advertising to be treated in the same way as tobacco: with a total ban. This is what assistant professor Clemens Kaupa (Vrije […]