Deceptive advertising

Dutch advertising watchdog: Shell must end advertising of deceptive CO2 compensation campaign

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Shell must end advertising of deceptive CO2 compensation campaign
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Shell will no longer be able to claim that customers filling up at its petrol stations can compensate for their car’s CO2 emissions,ruled the Dutch Advertising Code Committee (RCC) today. The complaint was filed by university lecturer Clemens Kaupa (VU), Greenpeace the Netherlands and Advertising Fossil Free. Last year the RCC ruled that Shell’s concept […]

Tide is turning

International global health professionals: ban on fossil advertising necessary for climate and health: “Without a ban nothing will change”

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What role can the World Health Organization play in a global convention banning fossil advertising? In the webinar “Tobacco Law for the fossil fuel industry”, a policy expert from the UK, an activist from the Niger Delta, a lawyer from the UK and a doctor from Egypt explored the possibilities. The speakers agreed on the […]

Deceptive advertising

Dutch advertising watchdog: KLM misleads with CO2-neutral claim and CO2ZERO program

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The Dutch Advertising Code Committee (RCC) has ruled that the Dutch airliner KLM is misleading its customers by giving them the impression that they can fully neutralise their flight if they buy compensation. By using terms such as ‘CO2ZERO’ and ‘CO2-neutral’, the average consumer will wrongly think that, through reforestation projects, their flight has no […]

Deceptive advertising

Shell may not call itself “driver of the energy transition”, rules Dutch ad watchdog

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Shell mag zich geen aanjager van de transitie noemen
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The Advertising Code Committee in The Netherlands considers it “unjustifiable” that Shell presents itself in advertisements as “driver – let alone one of the biggest drivers – of renewable energy”. The advertising watchdog announced this to the complainant this week. Last Thursday, Shell was already reprimanded twice for other misleading phrases in the same advertising […]

Deceptive advertising

Law students’ complaint upheld – Shell advertisements with claim ‘CO2 neutral’ are misleading

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Shell advertisements with the claim “CO2 neutral” are misleading, the Dutch Advertising Code Committee (Reclame Code Commissie) ruled today in two cases against the oil giant. The Advertising Code Committee agrees with the students’ argument that Shell’s compensation measures will never even out the environmental damage of CO2. The damage of CO2 to the climate is certain, while the oil and gas multinational can never guarantee how much and how long forest conservation and planted trees retain CO2 from the air.

Deceptive advertising

Threats after Canadian proposal to ban fossil fuel sponsoring: “The oil and gas companies showed their full power”

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Daniel LeBlanc
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Canadian council member Daniel LeBlanc received threats and lost his daytime job after suggesting a sponsoring ban for the fossil fuel industry earlier this year. In the Canadian city of Regina – in the Provence of Saskatchewan, that is known for its tar sands – oil and gas companies and their allies made themselves heard […]

Luchtvaart

First step: Amsterdam is banning advertising for fossil fuel products from the subway stations

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metro subway amsterdam advertising fossil free
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First step to keep all fossil fuel advertising out of Amsterdam’s streets  As of today, advertisements for ‘fossil fuel products’, such as air travel and cars that run on fossil fuels, will no longer be seen in the subway stations in Amsterdam. Alderman Marieke van Doorninck (Sustainability) and Radjen van Wilsem, CEO of CS Digital […]

Deceptive advertising

Legal publication: total ban needed for advertisements from the fossil fuel industry

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Greenwashing Shell: net doen of ze genoeg bomen planten de CO2-uitstoot van fossiele brandstof te compenseren.
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Advertising by the fossil fuel industry is inherently harmful and misleading. Just as tobacco advertising is. The industry is unable to stop the deception with self-regulation. Therefore, it is time for fossil fuel advertising to be treated in the same way as tobacco: with a total ban. This is what assistant professor Clemens Kaupa (Vrije […]

Tide is turning

Unprecedented: ban on fossil fuel ads in SIX (!) Dutch election manifestos

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The Netherlands takes the lead in a ban on advertising and marketing by fossil fuel industry. Today members of the ChristenUnie (Christian Union) voted to include such a ban in their election manifesto. With this decision there are now five Dutch political parties that argue for a ban on climate-damaging advertising. This is unprecedented. In […]