Deceptive advertising

Law students’ complaint upheld – Shell advertisements with claim ‘CO2 neutral’ are misleading

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Shell advertisements with the claim “CO2 neutral” are misleading, the Dutch Advertising Code Committee (Reclame Code Commissie) ruled today in two cases against the oil giant. The Advertising Code Committee agrees with the students’ argument that Shell’s compensation measures will never even out the environmental damage of CO2. The damage of CO2 to the climate is certain, while the oil and gas multinational can never guarantee how much and how long forest conservation and planted trees retain CO2 from the air.

Deceptive advertising

Threats after Canadian proposal to ban fossil fuel sponsoring: “The oil and gas companies showed their full power”

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Daniel LeBlanc
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Canadian council member Daniel LeBlanc received threats and lost his daytime job after suggesting a sponsoring ban for the fossil fuel industry earlier this year. In the Canadian city of Regina – in the Provence of Saskatchewan, that is known for its tar sands – oil and gas companies and their allies made themselves heard […]

Luchtvaart

First step: Amsterdam is banning advertising for fossil fuel products from the subway stations

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metro subway amsterdam advertising fossil free
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First step to keep all fossil fuel advertising out of Amsterdam’s streets  As of today, advertisements for ‘fossil fuel products’, such as air travel and cars that run on fossil fuels, will no longer be seen in the subway stations in Amsterdam. Alderman Marieke van Doorninck (Sustainability) and Radjen van Wilsem, CEO of CS Digital […]

Deceptive advertising

Legal publication: total ban needed for advertisements from the fossil fuel industry

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Greenwashing Shell: net doen of ze genoeg bomen planten de CO2-uitstoot van fossiele brandstof te compenseren.
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Advertising by the fossil fuel industry is inherently harmful and misleading. Just as tobacco advertising is. The industry is unable to stop the deception with self-regulation. Therefore, it is time for fossil fuel advertising to be treated in the same way as tobacco: with a total ban. This is what assistant professor Clemens Kaupa (Vrije […]

Tide is turning

Unprecedented: ban on fossil fuel ads in SIX (!) Dutch election manifestos

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The Netherlands takes the lead in a ban on advertising and marketing by fossil fuel industry. Today members of the ChristenUnie (Christian Union) voted to include such a ban in their election manifesto. With this decision there are now five Dutch political parties that argue for a ban on climate-damaging advertising. This is unprecedented. In […]