Worldwide initiatives to ban fossil fuel advertisements
At 12-12-2020, the Paris Agreement was 5 years old. And still, the fossil fuel industry is 99% coal, oil and gas.
But their advertisements are 99% about children, windmills and butterflies.
Right, that’s only words. But words can do a lot of harm.
Big Oil would not invest millions on advertising if it would not benefit them. Their words keep us invested in a fossil fuel world, while we need to stop burning coal, oil and gas. That’s why people have recently started fighting fossil fuel ads. All over the world.
Campaigns for a law that bans fossil fuel ads
Canada – Campaign for a tobacco style law that bans ads for big oil, air travel and cars with fossil fuel engines. And they ask to re-direct fossil fuel money used for marketing into an unbranded fund that helps the transition.
Parliamentary initiatives for a law that bans fossil fuel ads
NL – Two political parties adopted a ban on fossil fuel ads in their election program (March 2021). Three more may follow.
City council initiatives on a ban on fossil fuel ads
Organisations that ban fossil fuel ads
Calls for newspapers to drop fossil fuel ads
BE – Politico should drop its branded content for Shell
(Court) cases against fossil fuel ads
NGO reports on how advertising harms climate action
Scientific research about advertising and climate change
Research reveals the power inequities surrounding climate discourse by suggesting that wealthy industry trade groups employ a discursive practice of distraction and appropriation of U.S cultural values and mores, essentially shifting public dialogue from climate change and potential environmental policies to how these policies would hurt the industries and adversely affect the average U.S. citizen.
ExxonMobil’s use of a didactic, greenwashed frame stifles criticism and discourages examination of ideologies of consumption by exploiting the ethos of the scientist and highlighting technological solutions to problems that are deeply tied to a culture of consumerism. The definition of green energy is controlled by those with the power to generate persuasive public messages about the sources and production of energy.