Worldwide initiatives to ban fossil fuel advertisements
The louder the call for climate policy, the more fossil fuel industry advertises.
Their advertisements keep us invested in a fossil fuel world. They’re meant to prevent regulation to their industry. That’s why people have recently started fighting fossil fuel ads. All over the world. We keep this page updated.
Do you know of an initiative that’s missing? Please let us know!
Laws that ban fossil fuel ads
FR – French parliament has adopted a law that bans ads for fossil fuel energy, like petrol and diesel. The ad ban is expected to be enforced in the summer of 2022. In 2028 an ad ban for the most polluting cars will follow.
This is a shadow of the original proposal by the citizen’s assembly for law that banned advertising for fossil fueled cars, air travel and fossil fuel industry.
Campaigns for a law that bans fossil fuel ads
Canada – Campaign for a tobacco style law that bans ads for big oil, air travel and cars with fossil fuel engines. And they ask to re-direct fossil fuel money used for marketing into an unbranded fund that helps the transition.
Parliamentary initiatives for a law that bans fossil fuel ads
City council initiatives on a ban on fossil fuel ads
NL – City of Amsterdam. On december 17th the majority of the city council in Amsterdam has decided it wants a ban on all fossil fuel ads and fossil fuel (kids) festivals in public space. On May 3rd Amsterdam took the first step and banned ads for cheap tickets and polluting cars from the subwaystations.
Media that ban fossil fuel ads
Calls for media to drop fossil fuel ads
BE – Politico should drop its branded content for Shell
Agencies that refuse to make fossil fuel ads
Public Transport that bans fossil fuel ads
(Court) cases against fossil fuel ads
USA – A House subcommittee is demanding that executives of
Exxon Mobil Corp., Shell, Chevron and other major oil and gas companies
testify before Congress about the industry’s decades-long effort to wage
disinformation campaigns around climate change.
NGO reports on how advertising harms climate action
Scientific research about advertising and climate change
All fossil fuel ads are misleading, because they serve to normalise an extremely harmful product and industry. That’s why a total ban, like the ban on tobacco is the best regulatory solution. Journal for European Consumer and Market Law
Rhetoric and frame analysis of ExxonMobil’s climate change communications
Computational assessment of how ExxonMobil has used language to subtly yet systematically frame public discourse about climate change. The study shows that ExxonMobil uses rhetoric mimicking the tobacco industry to downplay the reality and seriousness of climate change, to present fossil fuel dominance as reasonable and inevitable, and to shift responsibility for climate change away from itself and onto consumers. (Supran, Oreskes, May 2021)
Research reveals the power inequities surrounding climate discourse by suggesting that wealthy industry trade groups employ a discursive practice of distraction and appropriation of U.S cultural values and mores, essentially shifting public dialogue from climate change and potential environmental policies to how these policies would hurt the industries and adversely affect the average U.S. citizen.
ExxonMobil’s use of a didactic, greenwashed frame stifles criticism and discourages examination of ideologies of consumption by exploiting the ethos of the scientist and highlighting technological solutions to problems that are deeply tied to a culture of consumerism. The definition of green energy is controlled by those with the power to generate persuasive public messages about the sources and production of energy.